User journey analysis
AI-driven user journey analysis
- Done for
- Poppins
- Goal
- Increase revenue
- Area
- Marketing, Management and executives
- Result
- 1,560
/* The problem */
Many users showed interest in the app and never rented anything. The question was where they dropped off, and why.
/* How we fixed it */
We followed 1,560 borrowers step by step, from opening the app to leaving a review. Then we compared them with users who showed intent but never rented.
/* What it changed */
1,560borrowers followed step by step
Finishing the onboarding missions separates the two groups most. The biggest drop is between chatting and sending a booking request.

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Want this in your team? WhatsApp Jotte or mail jotte@male-b.com