Visitors acquired through ChatGPT converted 2x higher

Done for: Poppins
Goal: Increase revenue
Area: Websites and webshops, Marketing
Result: 27.6%

/* The problem */

Almost no traffic came from AI assistants like ChatGPT, Gemini or Claude. The hosting even refused their crawlers: 85% of AI-bot requests were blocked.

/* How we fixed it */

A team of 9 AI agents audited how AI assistants find and cite Poppins (about 270 web lookups) and turned it into a GEO checklist and a 9-step roadmap.
Structure: every AI crawler unblocked and re-tested, an llms.txt that tells AI what Poppins is, structured data on the category pages and 11 new category pages.
Content: a copywriting agent that writes for AI answers, with a short answer under every heading, a rent-or-buy table, FAQs from real search demand and hard facts about Poppins.
Measurement: visits from ChatGPT and Gemini tracked separately in PostHog.

/* What it changed */

27.6%of visitors from AI assistants click through to the app, almost 2x organic search

27.6% of visitors from AI assistants click through to the app, against 14.4% from organic search. A month later, visits from AI assistants had grown 3.3 times.

Free · Checklist, 2 pages

AI copy checklist

Twenty patterns that make copy read like AI, each with the fix, plus the brief we fill in before writing.

All cases Want this in your team? WhatsApp Jotte or mail jotte@male-b.com