AI hook tests
Trying out video hooks with an AI character before advertising
- Done for
- Sundo
- Goal
- Reduce costs
- Area
- Marketing
- Result
- 50,615
/* The problem */
Finding the hook that works meant hiring influencers, later content creators, or spending thousands of euros on test ads first.
/* How we fixed it */
An AI character of your own tests different textual and visual hooks, before any of them becomes an ad.
/* What it changed */
50,615views on one test hook, posted on the feed
One test hook on Sundo's feed reached 24,754 people and 50,615 views, 97% of them people who didn't follow Sundo yet. No ad budget needed to learn what works.
Free ยท One-pager
One brief, twenty hooks
The ad brief, eight hook angles we write for every product, and how we test them.
All cases
Want this in your team? WhatsApp Jotte or mail jotte@male-b.com