Ads at scale
20 automated on-brand ads, each with its own hook
- Done for
- B2B company selling home batteries
- Goal
- Increase revenue
- Area
- Marketing
- Result
- -53%
/* The problem */
The ads sent people to a slow webshop. In six months that brought 41 leads at EUR 29.48 each.
/* How we fixed it */
We made 20 ads in the brand's style with an image model, 3 videos and 17 statics, each with its own hook. The first 17 took two evenings. Clicks went to a short form instead of the webshop.
/* What it changed */
-53%cost per lead vs the previous campaign
46 leads in about five weeks at EUR 13.77 each, 53% less per lead than the previous campaign. The best static got clicks at EUR 0.37 and a 1.87% click-through rate.
Free ยท One-pager
One brief, twenty hooks
The ad brief, eight hook angles we write for every product, and how we test them.
All cases
Want this in your team? WhatsApp Jotte or mail jotte@male-b.com