🐝 Bees outlasted 🦖 dinosaurs and have been buzzing about for over 20 million years. In evolutionary terms, that’s an astonishing success story. So this must be doing something right. Their secret? They follow a beautifully simple yet staggeringly effective algorithm called the wiggle dance.

Here’s how it works: when a worker bee finds a great source of nectar, she returns to the hive and performs a little choreography, the

wiggle dance. This dance tells the other bees exactly where the treasure lies, minimizing wasted effort and maximizing nectar collection. Most bees follow the directions dutifully, zooming off to collect what’s already known. Just like businesses, this algorithm is designed to minimize effort, maximize returns.

But - and here’s where the brilliance lies - not all bees comply. About 20% ignore the dance entirely, choosing instead to explore new

and uncharted territory. These rogue bees are the oddballs, the risk-takers, the ones with a high likelihood of failure. Nine out of ten times, they’ll

return empty-handed. But every now and then, one stumbles upon an untapped paradise of nectar that none of the waggle-followers would ever have found.

This is why bees have outlasted dinosaurs. Their strategy is not only about efficiency; it’s about resilience. They hedge their bets, tolerating a little short-term waste to secure massive long-term gains. And crucially, when a rogue bee strikes gold, the entire hive benefits. Information flows back, the wiggle dance is updated, and what was once a crazy gamble becomes the new standard.

This is where the metaphor takes flight (pun intended). male-b solutions isn’t just a name, it’s a philosophy. Like the bees, I believe that true innovation comes from ignoring the obvious and exploring the unknown. Most consultants are like waggle-followers: they’ll refine what you’re already doing, tweak the familiar, and extract marginal gains. That’s important, but it’s not enough. We’re the rogue bees, the male bees, ones who venture into uncharted territories to discover opportunities that others miss.

A different kind of consultancy for a different kind of world

Let’s be honest: the business world is full of waggle-followers. Most companies are focused on minimizing risks, maximizing efficiency, and squeezing every last drop of nectar out of known sources. That’s fine, but it’s also why so many organizations end up blindsided by change.

In a world dominated by digital transformation and business optimization, it’s easy to lose sight of a fundamental truth: progress doesn’t always come from

doing things faster and cheaper. Sometimes, it comes from a bee taking a wildly inefficient, unpredictable journey to a flower nobody else has noticed.

Because like the bees, we understand that progress doesn’t come from doing what’s easy or obvious. It comes from being bold enough

to explore what’s possible. We’re not here to make you 5% better at what you already do; we’re here to help you find the 5% of opportunities that could make

you 10 times stronger. Or, to put it another way: we don’t just dance. We wiggle.