Turning your ideas
Hands-on marketing & go-to-market for your company,
when you need it yesterday.
Working for startups, scale-ups and established companies in various industries
Products launched to market
Client portfolio
Years of experience
Building
From core branding to building over 30 websites and webshops including design (UI/UX) and development. Senior strategic consultancy in business design.
Launching
Product marketing and go-to-market. Creative campaigns, commercials, short form video and ads optimized for conversion and rolled out across the right channels.
Scaling
Scaling and managing growth in digital marketing & acquisition (SEO, GEO and CRO). Content creation and highly personalized, data-driven lifecycle marketing (CRM) with automation and AI built in.
Highlighted projects
Don't take
my word for it.
"From the very first conversation, we were immediately on the same wavelength. You understood perfectly where we wanted to go and translated that effortlessly into a concrete strategy.
The execution is sublime, creative and thought through down to the smallest detail, really great. Everything is punctual and professional, with an eye for detail and results. It is a breath of fresh air to work with someone who not only thinks along with us, but also really gets involved. Here’s to more."
Bart Lamaire (serial entrepreneur, co-founder Battrie)
"Un immense bravo à Jotte pour ta créativité qui ne connait pas de limites"
Lucie Basch (co-founder Too Good To Go, Poppins, Forbes 30 under 30)
"Jotte is our one-man marketing department"
Jacob Leysen (co-founder, Sundo)
From our very first phone call, I was immediately convinced to work with Jotte. He is to the point, thinks in solutions and works result oriented. Right from the start, Jotte came with strong proposals and focused on: “What do you need and how do we get there?” Our collaboration went exactly how I wanted it: open and clear. I brought him in for the positioning of my brand, defining my target audience, developing my website and content creation.
Thomas Decuypere (A-some)
Pick the plan
that suits your needs

Bold ideas, shared succes.
Discover the philosophy behind male-b.
Bees outlasted dinosaurs and have been buzzing about for over 20 million years. In evolutionary terms, that’s an astonishing success story.
So this must be doing something right. Their secret? They follow a beautifully simple yet staggeringly effective algorithm called the wiggle dance.
Here’s how it works: when a worker bee (a female bee) finds a great source of nectar, she returns to the hive and performs a little choreography, the
wiggle dance. This dance tells the other bees exactly where the treasure lies, minimizing wasted effort and maximizing nectar collection. Most bees follow the directions dutifully, zooming off to collect what’s already known. Just like businesses, this algorithm is designed to minimize effort, maximize returns.
But, and here’s where the brilliance lies, not all bees comply. About 20% ignore the dance entirely, choosing instead to explore new
and uncharted territory. These rogue bees are the oddballs, the risk-takers, the ones with a high likelihood of failure. Nine out of ten times, they’ll
return empty-handed. But every now and then, one stumbles upon an untapped paradise of nectar that none of the waggle-followers would ever have found.
This is why bees have outlasted dinosaurs. Their strategy is not only about efficiency; it’s about resilience. They hedge their bets, tolerating a little short-term waste to secure potential massive long-term gains. And crucially, when a rogue bee strikes gold, the entire hive benefits. Information flows back, the wiggle dance is updated, and what was once a crazy gamble becomes the new standard.
Most consultants are like waggle-followers: they’ll refine what you’re already doing, tweak the familiar, and extract marginal gains. That’s important, but it’s not enough.
A different kind of consultancy for a different kind of world
Let’s be honest: the business world is full of waggle-followers. Most companies are focused on minimizing risks, maximizing efficiency, and squeezing every last drop of nectar out of known sources. That’s fine, but it’s also why so many organizations end up blindsided by change.
In a world dominated by digital transformation and business optimization, it’s easy to lose sight of a fundamental truth: progress doesn’t always come from
doing things faster and cheaper. Sometimes, it comes from a bee taking a wildly inefficient, unpredictable journey to a flower nobody else has noticed.
Because like the bees, we understand that progress doesn’t come from doing what’s easy or obvious. It comes from being bold enough
to explore what’s possible. We’re not here to make you 5% better at what you already do; we’re here to help you find the 5% of opportunities that could make
you 10 times stronger. Or, to put it another way: we don’t just dance. We wiggle.
Inspired by the great Rory Sutherland