Turning your ideas

Hands-on marketing & go-to-market for your company,

when you need it yesterday.

jacob leysen
lucie basch
pieter josson

Trusted by +1M ARR

founders & CEOs

Working for startups, scale-ups and established companies in various industries

A proven track record of building, launching and scaling products and services in today's market.

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Products launched to market

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Client portfolio

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Years of experience

Business & IT engineer by 🎓, creative at 🖤,

data-driven by 🧠

Building

From core branding to building over 30 websites and webshops including design (UI/UX) and development. Senior strategic consultancy in business design.

Launching

Product marketing and go-to-market. Creative campaigns, commercials, short form video and ads optimized for conversion and rolled out across the right channels.

Scaling

Scaling and managing growth in digital marketing & acquisition (SEO, GEO and CRO). Content creation and highly personalized, data-driven lifecycle marketing (CRM) with automation and AI built in.

Interested in working together?

It all starts with a simple call.

Highlighted projects

poppins app

Poppins (France)

Growing a French mobile application to +100.000 users

sundo

Sundo (Europe)

Marketing for the world's first smart sunscreen dispenser.

biometriq

Biometriq (Belgium, The Netherlands)

Enabling personalized nutrition with B2B health tech

battrie

Battrie (Belgium)

Logo, webshop and launch campaigns for plug&play batteries

jotte mallisse

Ledsreact (Belgium)

Digital marketing & acquisition for a sports tech startup

studentenlaptop

Signpost Group (Belgium)

Go-to-market for their student laptop business unit

les nouveaux riches

Les Nouveaux Riches (France)

Collective campaign for major French sharing companies

asome

Asome (Belgium)

Logo, website, video & photography for a breathing coach

Don't take

my word for it.

"From the very first conversation, we were immediately on the same wavelength. You understood perfectly where we wanted to go and translated that effortlessly into a concrete strategy.

The execution is sublime, creative and thought through down to the smallest detail, really great. Everything is punctual and professional, with an eye for detail and results. It is a breath of fresh air to work with someone who not only thinks along with us, but also really gets involved. Here’s to more."

Bart Lamaire (serial entrepreneur, co-founder Battrie)

"Un immense bravo à Jotte pour ta créativité qui ne connait pas de limites"

Lucie Basch (co-founder Too Good To Go, Poppins, Forbes 30 under 30)

"Jotte is our one-man marketing department"

Jacob Leysen (co-founder, Sundo)

From our very first phone call, I was immediately convinced to work with Jotte. He is to the point, thinks in solutions and works result oriented. Right from the start, Jotte came with strong proposals and focused on: “What do you need and how do we get there?” Our collaboration went exactly how I wanted it: open and clear. I brought him in for the positioning of my brand, defining my target audience, developing my website and content creation.

Thomas Decuypere (A-some)

Pick the plan

that suits your needs

You need help building, launching or scaling your product.

€800/day

3 introduction & portfolio calls

Including software license costs (Adobe Suite, Figma, AI)

TrackingTime time tracking

Rights to all produced assets and creatives

You need continuous marketing management & execution.

€3000/month

4 days/month remotely or at your office

Blending in with your existing setup & team

Hands-on marketing without the need of an agency

male b logo

Bold ideas, shared succes.

Discover the philosophy behind male-b.

Why we need to think like 🐝 bees to build the future.

Bees outlasted dinosaurs and have been buzzing about for over 20 million years. In evolutionary terms, that’s an astonishing success story.

So this must be doing something right. Their secret? They follow a beautifully simple yet staggeringly effective algorithm called the wiggle dance.

Here’s how it works: when a worker bee (a female bee) finds a great source of nectar, she returns to the hive and performs a little choreography, the

wiggle dance. This dance tells the other bees exactly where the treasure lies, minimizing wasted effort and maximizing nectar collection. Most bees follow the directions dutifully, zooming off to collect what’s already known. Just like businesses, this algorithm is designed to minimize effort, maximize returns.

 

But, and here’s where the brilliance lies, not all bees comply. About 20% ignore the dance entirely, choosing instead to explore new

and uncharted territory. These rogue bees are the oddballs, the risk-takers, the ones with a high likelihood of failure. Nine out of ten times, they’ll

return empty-handed. But every now and then, one stumbles upon an untapped paradise of nectar that none of the waggle-followers would ever have found.

This is why bees have outlasted dinosaurs. Their strategy is not only about efficiency; it’s about resilience. They hedge their bets, tolerating a little short-term waste to secure potential massive long-term gains. And crucially, when a rogue bee strikes gold, the entire hive benefits. Information flows back, the wiggle dance is updated, and what was once a crazy gamble becomes the new standard.

Euh, okay?

What does this have to do with you?

Most consultants are like waggle-followers: they’ll refine what you’re already doing, tweak the familiar, and extract marginal gains. That’s important, but it’s not enough.


A different kind of consultancy for a different kind of world

Let’s be honest: the business world is full of waggle-followers. Most companies are focused on minimizing risks, maximizing efficiency, and squeezing every last drop of nectar out of known sources. That’s fine, but it’s also why so many organizations end up blindsided by change.


In a world dominated by digital transformation and business optimization, it’s easy to lose sight of a fundamental truth: progress doesn’t always come from

doing things faster and cheaper. Sometimes, it comes from a bee taking a wildly inefficient, unpredictable journey to a flower nobody else has noticed.


Because like the bees, we understand that progress doesn’t come from doing what’s easy or obvious. It comes from being bold enough

to explore what’s possible. We’re not here to make you 5% better at what you already do; we’re here to help you find the 5% of opportunities that could make

you 10 times stronger. Or, to put it another way: we don’t just dance. We wiggle.


Inspired by the great Rory Sutherland